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Customer Interviews for your website — Analysis Simplified

You’ve done the selection interviews – informative weren’t they will? It’s now time to put everything that information that is in your head down on paper, and pull all of it together in a complete picture.

This article ensues on from your previous article which provided tips on how to conduct the selection interviews themselves. In this article we give you some likely techniques to apply whilst inspecting your interviews, helping shape your results into something tangible.

Contact form your results into a narration

After interviews you’ll find that you’ve got lots of interesting thoughts and ideas jumping around your mind, but likely in no clear framework. The outcomes will be easier to understand and convey to others if they are ordered into a clear narration.

The simplest way to do this to get this done is to put everything upon paper and next sift through the results to build a final specific story.

Sticky notes & a white colored board

* Put all the concepts, concepts and results you present in each interview onto sticky notes (each point should be on its own note).
* Try to avoid long content as you’ll need to be able to quickly scan it and know very well what it refers to, each sticky should only contain about 10 words and phrases.
* Please use brief quotes or simple summaries if they will sum up the finding well.
* Squeeze in a number or an interviewee name towards the corner to help you keep track wherever each post-it came from.
* If you evaluated people coming from differing groups (for model new and returning customers) patterns will be easier to spot if you set a symbol on each of your post-it (or used colouring co-ordinated post-its) to show which group that they belonged to.

After the selection interviews you’ll know the common styles that appear through the selection interviews, so approach the post-its around and group them accordingly.

Take some time with this kind of, you may find the original groupings improve over time. This can be called an ‘affinity diagram’. An advantage of using post-its is that you can observe the whole of your outcomes at once, rather than seeing a small part over a screen at any one time. Experiencing the ‘big picture’ will assist you to visualise the proceedings more easily than attempting this visualisation in your mind alone. Another advantage is that post-its give you the overall flexibility to make further changes to your diagram if and when needed.

For anyone who is able to, do that on a white-colored board. This has 2 positive aspects:

* You are able to draw wedding rings around the communities, and add annotations where needed.
* The post-its will probably stick and stay to need all of them (rather than deciding to fall to the floor at most inopportune times).

Essentially you’re making a visual manifestation (almost a mind map) of the result. Once it can visualized, you’ll find it’ll help to make a lot more good sense.

Don’t forget for what reason you were conducting the interviews

The first content emphasized the necessity to have a specific goal once conducting the interviews:

“The aims of interviews should be discover:

2. Users’ needs and goals.
* Just how users whole tasks with your site (or would perform if functionality was available).
* What users think the site offers them (and what more they will really want/need). ”

This might act as an effective framework to make use of your studies, and should become remembered although conducting the analysis. But keep in mind that beauty of interviews is normally their versatility so if you think placing an alternative focus on the results clarifies your results, you can do and so.

Bounce your ideas off someone else

Stand in the front of your post-its and speak your conclusions through with someone (or several people). Encourage concerns. You will not be in a position to answer just about every question, but you will find wherever gaps in your explanations are. Talking throughout your findings will likely help further clarify your ideas, and you’ll understand where the spaces are in the overall photo.

You may also locate bouncing strategies off people that didn’t go to the interviews useful. Seeing the benefits with an individual with a different perspective from your can generate ideas you may not have considered usually.

Take your time

There is a first couple of several hours will be stuffed with a frenzy of crafting and grouping post-its, you must then sleeping on the final result. You will find the subconscious keep on focusing on the problems, and you could well locate you awaken with even more ideas, or perhaps when getting a soak within a bath, or perhaps on the walk home… There will always be further portions to add, and changes to be created to your cast diagram.

Expanding your results from interviews is like developing a photograph manually ,. It takes as well as if you buzz through the method then the consequence is less it should be. Spend some time over the every stage, you should have been given an outstanding amount of information to procedure during the interviews, so ensure all kinds of things relevant gets down and a clear general message is capable of develop.


Once you’re done it just leaves the ‘simple’ couple of:

* Producing whatever adjustments are required to your site
* Producing gentes
* Figuring out problems with your existing site
2. Directing fresh design ideas

another one in the thousands of challenges interviews can easily feed incredibly useful information into Require “small” challenges might be made easier knowing the hard work can pay off come go live.

As mentioned in the previous document “interviews are an easy way to find specific information about your users”, just remember that more hard work is needed than expected to take out those great results.

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