Harita Görünümü

User Interviews for your company blog – Analysis Basic

You’ve conducted the interviews – enlightening weren’t that they? It’s the time to put the only thing that information that is definitely in your head upon paper, and pull all of it together in a complete picture.

This article follows on from our previous document which offered tips on how to carry out the interviews themselves. Here we give you some feasible techniques to work with whilst studying your selection interviews, helping shape your effects into something tangible.

Application form your results into a lien

After interviews you’ll find that you will have lots of interesting thoughts and ideas jumping around your mind, but likely in simply no clear framework. The outcomes will be easier to understand and convey in front of large audiences if they are bought into a crystal clear narration.

The best way to do this to accomplish this is to place everything upon paper and sift through the results to make a final specific story.

Post-it notes & a white board

* Put all the concepts, options and findings you seen in each interview onto sticky notes (each point should be on its own note).
* Try to avoid long sentences as you’ll need to be able to quickly scan it and know very well what it refers to, each post-it should simply contain approximately 10 words and phrases.
* Twenty-four hours a day use brief quotes or perhaps simple summaries if they sum up the finding well.
* Squeeze in a number or perhaps an interviewee name to the corner so you can keep track just where each sticky came from.
5. If you evaluated people by differing communities (for example new and returning customers) patterns will probably be easier to area if you place a symbol on each post-it (or used colour co-ordinated post-its) to show which group that they belonged to.

After the selection interviews you’ll know the common themes that appear through the interviews, so complete the post-its around and group these people accordingly.

Take your time with this, you may find the original groupings transformation over time. This could be called an ‘affinity diagram’. An advantage of using post-its is that you can observe the entirety of your outcomes at once, instead of seeing a small part on a screen at any one time. Viewing the ‘big picture’ will allow you to visualise the proceedings more easily than attempting this kind of visualisation in your mind alone. An additional is that post-its give you the overall flexibility to make further more changes to your diagram if and when needed.

If you are able to, do this on a white board. It has 2 advantages:

* You are able to draw rings around the categories, and add réflexion where needed.
* The post-its usually stick and stay to need them (rather than deciding to fall to the floor at the most inopportune times).

Essentially you’re making a visual manifestation (almost a mind map) of the final result. Once really visualized, you’ll find it’ll produce a lot more perception.

Don’t forget for what reason you were conducting the interviews

The first document emphasized the need to have a definite goal the moment conducting the interviews:

“The aims of interviews in order to discover:

2. Users’ needs and goals.
* How users finished tasks in your site (or would do if features was available).
* What users think the site provides them (and what more that they really want/need). ”

This may act as a good framework to utilize your findings, and should end up being remembered while conducting the analysis. Yet keep in mind that beauty of interviews can be their flexibility so if you come to feel placing another solution focus on the results makes clear your results, you can do hence.

Bounce your ideas off another individual

Stand in the front of your post-its and talk your studies through with someone (or several people). Encourage problems. You will not be capable of answer every single question, nevertheless, you will find in which gaps in your explanations are. Talking through your findings will likewise help additionally clarify your opinions, and you’ll find out where the breaks are inside your overall photo.

You may also find bouncing options off people who didn’t be present at the interviews useful. Looking at the outcomes with someone with a diverse perspective from your own can generate ideas you will possibly not have considered otherwise.

Take your time

There is the first couple of hours will be stuffed with a craze of writing and collection post-its, you should then sleeping on the end result. You will find the subconscious will continue on concentrating on the problems, and you may well find you awaken with further more ideas, or perhaps when taking a soak in a bath, or on the walk home… There always exists further portions to add, and changes to be made to your cast diagram.

Producing your findings from selection interviews is like developing a photograph manually ,. It takes as well as if you hurry through the process then the end result is quite a bit less it should be. Take some time over the each stage, you should have been given an outstanding amount of information to procedure during the interviews, so ensure anything relevant gets down and a clear general message can develop.


Once you’re done it merely requires leaves the ‘simple’ couple of:

* Making whatever improvements are required to your site
5. Producing matrimonios
* The diagnosis of problems with your current site
2. Directing new design principles

another one in the thousands of complications interviews can easily feed incredibly useful details into . Require “small” problems might be possible knowing the hard work will pay for off come go live.

As mentioned in the previous article “interviews are a great way to find specific information about your users”, just remember that more work is needed than expected to get those fabulous results.

Genel Bilgiler

  • Kategori
  • Kayıt Tarihi8 Haziran 2018, Cuma
  • Ziyaretciler

  • Ülkeler